SaveOnEnergy is an educational energy marketplace providing resources, tips, and plan comparison tools to help users make informed choices and potentially lower their energy costs.
Branding
Art Direction
User Interface
Digital Design
As the visual designer, I collaborated with a team of designers and stakeholders to focus on improving and refreshing the brand’s perception and overall site presentation and helping to create a system with a consistent design language that would scale with the evolution of the site and build in opportunities to beef up in expertise, authority, and trustworthiness.
Art Direction: Kierra Williamson
Animation: Matt Larsen